Industry News

Ulta Opens First Middle East Store

‘The Kuwait store brings to life the unmatched experience our guests, associates, and brand partners have cherished for decades in the US,’ says CEO Kecia Steelman.

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By: Lianna Albrizio

Associate Editor

Ulta Beauty is expanding its international retail footprint with the opening of its first store in the Middle East. Located at The Avenues in Kuwait, the store will officially open its doors on Nov. 7, 2025. The opening follows the company’s earlier announcement of its partnership with leading international retail franchise operator Alshaya Group. Following the Kuwait opening, Ulta Beauty and Alshaya Group will continue their regional expansion with new stores in United Arab Emirates at th...

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